Fashion Friday: Direct-to-Consumer Model Poises Challenges for Brands and Retailers

The fashion industry has always been characterised by several intermediaries between manufacturers and consumers. With a direct-to-consumer model, consumers pay a lower price by circumventing these intermediaries and paying for goods that are unbranded. Many manufacturers are using e-commerce to sell these goods, occupying a small area of the internet without much marketing. If branded goods companies are going to compete with this model, they have to come closer in their prices, quality and transparency.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.