Fashion Friday: Disruption in the Hong Kong Fashion Market

Despite being negatively impacted by COVID-19, the fashion market in Hong Kong has shown resilience in the sportswear sector. Performance and outdoor sportswear performed especially well in spite of the pandemic, due to consumers in Hong Kong participating in more outdoor activities such as hiking and camping. Sustainable fashion has also been gaining traction in Hong Kong as consumers are reevaluating their shopping habits, turning to authenticated luxury consignment stores online.  Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.