Fashion Friday: Fashion and Technology Companies: Competitors or Partners in the Wearables Market?

Global sales of wearable electronics are expected to grow more than twofold to US$20 billion in 2016. Given this projected growth, companies beyond just consumer electronics brands are expected to jump on this bandwagon, particularly luxury fashion houses.  For example, Ralph Lauren is launching a smart sports top later this year with a smart bag expected to follow not long after. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.