Fashion Friday: Global Apparel Brands Entering the Australian Market

Global fast fashion brands and luxury powerhouses are attracted to the Australian market, looking to do business in a stable economy with healthy inbound tourism. While some companies are building brick and mortar stores in the country, others are choosing an online store approach. More conservative brands are only shipping to Australia as a way to test the market. However, flagship and concept stores remain a vital entry point into the country due to their prominent location and branding – despite high costs.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.