Fashion Friday: Green Beauty Growth Potential in the Nordics

Consumer demand and interest for natural and organic products have grown substantially in the Nordics over the last decade. However, there is a clear lack of a single ecolabel with clear standards. As a result, multiple trade and industry association in the region is calling for legislators to address the issue and create one single holistic ecolabel, which could help green beauty products’ market to develop to its full potential.  Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.