Fashion Friday: Holiday Shopping Changed

As the holiday season fast approaches, consumers will change the things they buy and the places they buy them from to adapt to the global pandemic. Consumers were shifting towards gifting experiences such as travel and live events, but since the coronavirus has put an indefinite hold on those things, consumers will opt to spend on material goods once again. COVID-19 care items such as hand sanitizers and face masks will make popular stocking stuffers. As far as some online retailers are concerned, the holiday shopping season has already started. Amazon Prime day was earlier in October, and other retailers such as Walmart and Best Buy began their holiday sales early to compete.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.