Fashion Friday: Is Japan Isolated from the Global “Natural” Trend?

Japan is a unique country where functionality and added value is a strong selling point, especially in the beauty and food industries. But quite opposite from the rest of the world, natural and organic trends are largely underdeveloped in the country. This is largely because many Japanese consumers pride themselves on purchasing products that are made in Japan, and therefore don’t question the quality or safety of those products. There has been a recent push on manufacturers by the government to begin promoting natural products, but it will take time to convince Japanese consumers that the higher price point of these products is worth it.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.