Fashion Friday: Key Challenges and Purchase Patterns Shifting Apparel in Latin America

Overstocking, illicit trade and social unrest have been major challenges the apparel industry in Latin America over the past few years. These scenarios have changed the way consumers in the region shop, with e-commerce doubling its representation of retailing sales in general. In Latin America, online sales of apparel as a percent of total e-commerce sales went from 3% in 2010 to 10% in 2019. E-commerce is expected to be the primary way of apparel shopping during the current coronavirus pandemic, although apparel sales will most likely drop due to the discretionary nature of the industry.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.