Fashion Friday: Key trends in Apparel and Footwear in the Middle East

In the Middle East, there are three trends emerging in the apparel and footwear market. First, regional retail groups are still leading in the area due to the introduction of innovative fashion concepts. Secondly, internet retailing is continuing to prevail in the region. Third, consumers are still drawn to fashion that is modest yet has an international appeal. These three trends will contribute to the competitiveness and overall growth of apparel and footwear in the region.     Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.