Fashion Friday: Korean Beauty Transforming Products and Packaging

Korean beauty products are creating a boom in the beauty and personal care space, keeping up with current trends shaped by popular culture as well as meeting consumer needs on a practical level. In packaging, Korean beauty products are often more sophisticated - an example being the compact air cushion, which changed the way BB and CC cream is applied.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.