Fashion Friday: Lessons from Complex Con

from Euromonitor Podcasts · host Euromonitor International

ComplexCon is a two-day, hybrid pop culture, fashion, art and music fest put on by media platform Complex. The main feature of the show is the marketplace, where brands host pop-up shops that sell exclusive merchandise. This convention offers a unique look into the world of "hypebeasts" where exclusivity and resale values drive consumer demand. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.

Episode metadata supplied by the publisher feed · Published Aug 28, 2019

What this episode covers

ComplexCon is a two-day, hybrid pop culture, fashion, art and music fest put on by media platform Complex. The main feature of the show is the marketplace, where brands host pop-up shops that sell exclusive merchandise. This convention offers a unique look into the world of "hypebeasts" where exclusivity and resale values drive consumer demand. Lots of brands claim to be number one… but can they prove it? At Euromonitor International, we help brands build trus...

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This episode is 5 minutes long.

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This episode was published on August 28, 2019.

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