Fashion Friday: Luxury Market Recovery in Asia Pacific

The Coronavirus pandemic has had a serious impact on the global luxury market. According to Euromonitor International’s latest research, the global luxury market has shrunk by 15 percent in current value terms in 2020. However, Asia Pacific has shown quick recovery, and is poised to have a strong rebound in 2021. To survive in this challenging environment, international luxury brands are increasingly focusing on engaging with affluent Asian consumers. In this podcast, Euromonitor discusses the drivers of the quick recovery of the Asian luxury market with examples of brands putting extra effort into expansion in this region. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.