Fashion Friday: Men's Beauty and Fashion in Japan Creating a New Demand in a Mature Market

Japan's population is ageing and is in decline. By 2030, nearly one-third of the population will be aged over 65, and the labor shortage in the country is causing price increases in consumer goods and services. With fear of an unstable future, consumers in Japan are becoming selective and cautious in their spending. To move forward in this challenging environment, companies are keen to create new demand and expand their consumer base - especially in the areas of men's beauty and fashion.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.