Fashion Friday: Sustainability in Beauty and Fashion

Assessing raw materials, improving manufacturing processes, and popularizing new post-purchase behaviors are just a few of the many ways that beauty and fashion brands have sought to respond to increasing consumer demand for more ethical and sustainable practices in recent years. Although the Coronavirus has understandably taken much of their attention for the time being, the sustainability movement in beauty and fashion is far from over, and just might take entirely new forms in COVID-19's wake.  Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.