Fashion Friday: Sweatpants, Cardigans, and The Rise of Casual Dress

While COVID-19 has caused double-digit declines for most apparel and footwear categories, sportswear has fared better than most. Globally, sportswear is estimated at US$ 292 Billion, and is set to grow at a compound annual growth rate of 6% to 2025, while overall apparel and footwear is expected to see a CAGR of only 4%. The pandemic has caused a 15% decline in sportswear globally, however, as consumers grew acclimated to the lockdown, sportswear and casual styles benefitted immensely from e-commerce growth as consumers sought out comfortable, multifunctional clothing to lounge around the house, exercise, run errands and work from home. Beyond sportswear and casualwear, nostalgia permeated the fashion scene largely because of the “cottagecore” trend on TikTok and Instagram which began as a result of consumers longing for an escape to simpler times.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.