Fashion Friday: The Emerging Curation and Subscription Services in Japan

As Japanese consumers struggle to find the right product in the increasingly crowded market, many take advice from experts in the industry. This has led to the increase in curation services in beauty and fashion industries, where professionals select products for the consumers or recommend certain products to purchase. Such curation services capture the delicate balance in the minds of today’s Japanese youth on expressing individual style while taking inspiration from others.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.