Fashion Friday: The Global Landscape for Hair Care Appliances

Hair care appliances have a 243% penetration rate in the US market. Consumers are purchasing multiples as products are becoming more multifunctional, adding features like speed, power or moisturizing care. The biggest growth markets for haircare appliances in the next few years will be in the Middle East and Africa as western lifestyle influence and growing expat population drive consumer demand.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.