Fashion Friday: The Impact of Selfie Culture and Utilizing Social Engagement

Fashion brands continue to seek new ways in which they can harness the power of social media. With connected consumers driving the so called "selfie-culture" yet hesitant to engage with their favorite companies and brands outside of "liking" a brand's Facebook or Twitter account, companies must expand outside of trending hashtags and create lucrative sales channels on social media. In 2016, consumers are slowly migrating purchases to social media. Emerging markets are ahead of the game, with start-ups like Grabble and Shopa pushing the boundaries of s-commerce. In markets like China and India, over 40 percent of consumers have made purchases through social media websites. In the future, the boundaries between m-commerce and s-commerce will blue even further as a new generation of shoppers born in the digital age enter the market.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.