Fashion Friday: The Latin American Beauty and Apparel Market

The current economic situation in Latin America is stagnant. GDPis growing slowly and financial markets are unstable, Nevertheless,consumer in Latin America are empowered and demanding more fromtheir products, Fast fashion companies understand this, and arebringing fashion forward products to Latin America without the highprices. In beauty, companies are not branding themselves as"premium", as consumers cannot afford premium prices. Therefore,companies are branding products with premium appearances withoutraising prices.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.