Fashion Friday: The Path to Purchase Beauty and Personal Care Prodcuts the Middle East and Africa

Premium beauty and personal care is driven by the middle and upper income groups in the Middle East and Africa, but also by aspirational consumers who are looking to align themselves to premium brands and therefore status. This is especially true in the countries such as as the United Arab Eremites, where upwards of 90 percent of the population are expats who have moved for career advancements.  Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.