Fashion Friday: The Popularity of Athleisure and Leggings in South Korea

Athleisure, which blurs the bounds between casual and sportswear, has been a well-known trend in the fashion world for some time. South Korea is one of the countries leading this trend, boosted by the sales of leggings. Leggings in South Korea posted a retail value of US$ 0.6 billion in 2018, ranking third below the USA and Japan. Global brands such as Nike, New Balance and Under Armour are well known in the country, but local brands such as Mulawear and Andar are actively promoting through ambassadors and supporting yoga instructors. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.