Fashion Friday: The Rise of Athleisure Fashion

Athleisure fashion is gaining popularity worldwide. This clothing  style is designed to be worn for exercise and casual purposes. This fashion trend is being supported by consumer's aspiration to be healthy and more active lifestyles, and the trend overall has transitioned from fad to necessity in a very short time. In fact, in 2016, sportswear is expected to outpace overall apparel and footwear growth.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.