Fashion Friday: The Rise of Digital Resale in North America

This month’s episode of Fashion Friday by Euromonitor International analyzes the digital resale market in North America. While the resale market has existed for decades, it is currently booming thanks to the changing needs and values of consumers, especially Millennial and Gen Z consumers. A range of new, digital-native players and initiatives by existing clothing brands have emerged to meet these needs. Who are these new players? What drives consumers to a particular resale platform? Will the trend continue? What can existing brands and retailers do to capitalize on this growing market?Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more. Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in