Fashion Friday: The Watch Market

The watch market has undergone a change in recent years, successfully transforming from a necessity to a fashion item marked by social status and individuality. Smart watches, which have recently come into the market, will not yet make an impact in the market – especially on watches in the high-priced range. In fact, many traditional watch companies are starting to manufacture their own smart watches to offset any sales lost to consumer electronics companies.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.