Fashion Friday: Top Trends Shaping the Apparel Industry in South Africa

As the region experienced recessionary economic conditions in the past year due to the pandemic, the value of the apparel and footwear industry declined by 15%. As a result, new trends such as digitalisation, cash-on-delivery and the rise of casual wear emerged and started gaining traction. Though the pandemic caused massive disruptions to supply chains with country-wide lockdowns, port backlogs and shipping delays, many companies have turned to produce locally, which creates an advantage of having a more agile supply. In a market where agility is needed, it is in retailers' plans to support and invest in the local manufacturing industry.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.