Fashion Friday: Two Major Apparel Trends in South Korea

South Korea's apparel and footwear market is a mature and stagnating, showing less than 2% growth in 2019. In this matured market, there are two trends that could soon spark growth. The first is "newtro", which is a combination of the words "new" and "retro". This is a huge pop culture trend in South Korea and can been seen across many consumer goods markets, recalling trends of the 70s, 80s and 90s. In apparel in footwear specfically, younger consumers are revisiting brands and styles they were too young to experience when they were first popular. The second trend is inclusive for all, meaning that fashion and beauty trends are becoming more inclusive to sizes, ages and genders. Again, this trend started with the younger population in South Korea, who are starting to pay less attention to makeup and personal grooming and more attention to comfort than their predecessors. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.