FASHION: Lawsuits, and how to compete with H&M using storytelling w/ Savvy Copenhagen founder Nikolaj Rosenthal

In this episode, we have a chat with Nikolaj, founder of Savvy Copenhagen, a company based in Denmark who is one of the frontrunners in the production and sale of sustainable and organic clothing. We talk about the current shift with regards to manufacturing practices to more sustainable and eco-friendly ones and how these are even affecting the bigger commercial companies. We also dive deep into how they source their products, what their business model is, and how they are able to retain their customers by selling good quality sustainable and organic clothing that tell a story.   IF YOU LIKE THIS PODCAST, GIVE US A REVIEW ON APPLE PODCAST.   We covered the following topics: NIKOLAJ & BITCOIN Why Nikolaj is getting paid solely in Bitcoin How he handles being a student, entrepreneur and professional hockey player SUSTAINABLE CLOTHING How Savvy Copenhagen is sourcing its sustainable clothes What sustainability in the fashion business really means The future of sustainable clothing COMPETITION (H&M and others) How Savvy Copenhagen competes with H&M and other big brands What launching a new product involves (it’s a whole lot!) How they retain customers to come back Why building a startup in Denmark can be a good idea LEGAL Insights into what it means to deal with a lawsuit Why investing in a lawyer at the beginning of a startup can be crucial   IF YOU DIDN’T LIKE THIS EPISODE, LET US KNOW HERE