Fashion's Confidence Boost: CLUTCH Glue Innovation

In this week’s episode, Josh chats with Annabel Hay – finalist of 7NEWS Young Achiever Awards NSW/ACT - Off Trail Coffee Small Business Achievement Award 2023.

CLUTCH Glue, founded by determined entrepreneur Annabel Hay, addresses the shortcomings of traditional fashion tape with a water-soluble clothing adhesive. Annabel's frustration with existing options led her to develop CLUTCH over four years, balancing it with a demanding full-time job. Collaborating with a freelance chemist, she created a patentable, water-soluble, vegan, and hypoallergenic adhesive. Manufactured sustainably in Sydney, CLUTCH quickly gained popularity after its December 2022 launch, with orders worldwide. Annabel's focus extends beyond product innovation, advocating for fashion inclusivity and environmental sustainability. The brand's rapid success is evident through global media recognition, influencer endorsements, and interest from major retailers.

Annabel, leveraging her background in Construction Management, collaborated with a freelance chemist from UNSW to create CLUTCH, revolutionizing the stagnant fashion adhesive market with a patent-pending, eco-friendly solution. CLUTCH's innovative formula, boasting serious strength and sustainability features like being vegan, palm-oil free, and packaged with 100% recycled materials, has empowered individuals worldwide to confidently wear their clothes.

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