Fast Five | News This Week | PepsiCo, BBDO, Spotify, Agentic AI, Harry's | Marketing and Brand Trending Stories

from Brand Builder Lab · host Brand Builder Lab

In this episode, get the five most significant marketing and branding stories making headlines this week, from major leadership changes to technological breakthroughs that are reshaping the industry landscape. PepsiCo appoints Mark Kirkham as new CMO for US beverages, signaling potential strategic shifts in response to changing consumer preferencesThree BBDO offices merge to form West BBDO, creating an integrated agency powerhouse offering clients comprehensive servicesSpotify launches a programmatic ad exchange, revolutionizing how audio advertising is targeted and purchasedThe rise of agentic AI is transforming marketing roles, with autonomous AI taking over routine tasks while humans focus on strategy and creativityHarry's grooming brand executes a major reset, moving beyond product-focused marketing to build deeper emotional connections with consumersFollow the Brand Builder Lab newsletter on LinkedIn and follow our podcast for your daily dose of marketing and branding insights.Produced by Kai D. Wright. Follow Kai on LinkedIn. Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon. 💬 Text us.

Episode metadata supplied by the publisher feed · Published Apr 3, 2025

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Fast Five | News This Week | PepsiCo, BBDO, Spotify, Agentic AI, Harry's | Marketing and Brand Trending Stories

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