Fast Food Returns to Value Priced Menu Items

After years of emphasis on premiumisation, brand repositioning and outlet remodelling, American fast food is firmly revisiting its value core. Consumers have demonstrated their commitment to the lowest value tier, leaving operators with the difficult task of promoting low-margin items without losing out on profitability. In this podcast, Euromonitor International’s Global Foodservice Analyst Elizabeth Friend talks about new menu strategies and how operators are planning to squeeze incremental sales out of a price-conscious customer base.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.