EPISODE · Jul 28, 2020 · 13 MIN
FaZe Clan Investment in Sports Nutrition Brand Could Change Everything
from the Joshua Schall Audio Experience · host Joshua Schall
It makes sense that an organization founded on first-person shooter video game content would embrace the saying “You can be the hunter, or you can be the hunted.” At a time when investment in the gaming category by sports nutrition brands is growing, what happens when the script is flipped and an esports team invests in a sports nutrition startup? That is exactly what happened when the most popular professional gaming and esports organization FaZe Clan invested an undisclosed amount in the startup sports nutrition brand CTRL (Catered For Real Life). I'll explain why I believe this could be potentially important tipping point for the convergence of the esports and functional CPG industries.
What this episode covers
It makes sense that an organization founded on first-person shooter video game content would embrace the saying “You can be the hunter, or you can be the hunted.” At a time when investment in the gaming category by sports nutrition brands is growing, what happens when the script is flipped and an esports team invests in a sports nutrition startup? That is exactly what happened when the most popular professional gaming and esports organization FaZe Clan invested an undisclosed amount in the startup sports nutrition brand CTRL (Catered For Real Life). I'll explain why I believe this could be potentially important tipping point for the convergence of the esports and functional CPG industries.
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FaZe Clan Investment in Sports Nutrition Brand Could Change Everything
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