FBL68: Nir Eyal - Avoid Distraction & Control Your Attention

This week our guest is lecturer, investor, and author, Nir Eyal, whose previous two books include Hooked: How To Build Habit Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Nir has a lot of experience teaching and discussing these subjects, so we were able to explore many different aspects of attention in a very short time. This include the triggers that drive us to get hooked to products, the morality of “hooking” people’s attention, the distinction between addiction and distraction, why Nir thinks social media hijacking attention is a dangerous myth, how managing our attention is about managing our pain, and many ways in which we can bolster our defenses against distraction and control our attention.  Find out more about Nir's work at nirandfar.com, and download the Indistractable workbook at indistractable.com ** Host: Steven Parton - LinkedIn / Twitter Music by: Amine el Filali