FCM135: De-Clawing The Beast of Marketing & Building a Personal Brand with Kristen Kurihara

A beast lurks in the fitness industry, terrifying those in its wake… It's marketing, and the reason it's so scary is simply because we don't know enough about it, and it's not our fault! We've never been taught how to market ourselves since our main focus has just been teaching classes and training clients. It's no wonder that it's the #1 thing that members who request to join the Fitness Career Mastery Community say they struggle with.   We recognize that in 2021, strong knowledge in marketing and confidence in your ability to do it well is going to be essential- that's why in this episode we invited on a guest that's going to de-claw the beast of marketing, so by the end you'll feel like you're riding high on your steed, banners blustering in the wind, ready to rally your tribe around your life-changing experiences because you know how to tackle marketing!   But at the end of the day, you're not selling a class or a program. Don't get us wrong… it's ESSENTIAL that you build a product for your ideal client that solves their pain point, the #1 reason they buy into it because of who YOU are. So you'll also hear our guest share why developing a PERSONAL BRAND is so important for marketing, along with ways to market your personal brand, and how to lean into your edge- you know- what makes you… you! Those things that make you special and unique, that no one else can replicate.