FCM145: Why Your Purpose is The Key to Greater Focus, Motivation, and Life & Business Success with Lauren & Candice of Aretios

What does it take to become successful in the fitness industry?  When we with our clients, we're often met with surprise when we tell them that it doesn't have to do with a specific marketing tactics or the stylishness of the brand aesthetic, how popular their instructors are or how many followers they have on social.   We believe - what we know - is that the one thing that drives the success of a business lies deep beneath the surface, and it's not easy to measure, which is why it's nearly always overlooked- it's your PURPOSE. And it shows up in every part of your business. If you don't know what you're purpose is…  that's also apparent in every part of your business.    Your purpose drives and motivates you towards the change you want to see in the world. It informs everything you do. It's what keeps you on track, helps you make the right decisions for your business, guides your hiring process, provides your team with a clear direction, informs what products or services you create, and how you market them, who you want to collaborate with… the list goes on… Think of your purpose as the riverbanks or guard rails to your career. And even if you create a new business, teach a new type of class, or make a huge pivot- that purpose never changes.   The best part is, when you're really in tune with your purpose, you reduce the symptoms of imposter syndrome, because you're so focused and connected with what you believe in, that nothing else matters   In this episode, we're going to speak with our guests about how YOU can discover your purpose too.