FCM152: How to Use Pinterest As Part of Your Business' Marketing Tactics with Kate Ahl

When building your business and brand, there are SO many essential steps you must take before even beginning to think about marketing. Things like bringing your own values and beliefs to the forefront- for instance, that you believe that fitness shouldn't be about repetitive reps to target specific muscle groups, but a moment to experience deep embodiment through full body dynamic movement.   Our beliefs and values point toward the type of problem we're best equipped to solve for the people we're meant to serve. Once we understand this problem deeply, we're able to craft brand messaging that tells a story about how what we offer can help our ideal client overcome their problem so they can experience the type of life the desire.   Only at that point does marketing come in, and there's two pieces to it- marketing strategy, which is the story that we're telling, the empathy we show toward the type of person we're meant to serve, and authority as a guide with a proven plan to get them to where they want to go. Our marketing strategy is unlikely to change, and if it does, it happens slowly.   Marketing tactics on the other hand are the different ways we tell that story. These can take any shape- social media posts of all kinds, YouTube videos, webinars, blog posts, podcast episodes, etc. Once we get our marketing strategy clear, we have to keep trying different tactics to discover which is most effective at reaching the type of person we're meant to serve.   That's why in today's episode, we've brought on a guest to introduce you to a brand new marketing tactic that you most likely haven't tried, and most likely haven't even thought of before- Pinterest. As you'll learn by listening, it's not a marketing tactic that everyone will gravitate toward. However, if you put in the time and do it right, and it's the right medium for your audience, you can create a machine that provides you with a constant flow of new clients.