FCM195: Why Your Marketing Will Fail If It Doesn't Focus On This One Thing with Alexa Cawley

The big question we unpack in this episode is... what does your community really want from you? And we're not talking surface-level stuff like abs... What do they really want out of the time they've sold to you?   Today's episode features a marketing consultant for health & wellness entreprenuers, focused on helping wellness brands grow and learn how to effectively market their businesses.    But this interview is different in that she's not here to talk about granular tactics, tools and tricks that you would expect a marketing consultant to deliver.   We dig deep and talk about the foundational aspects of your marketing strategy. hospitality, relationship building, community building and what that really takes.   We talk about the pitfalls of marketing price and explore the benefits of marketing VALUE. After all, she calls herself your foundational marketing expert and guide. The work that she does is really where your marketing journey begins, and what all your future marketing decisions stand upon.   LINKS:  https://foreverfriday.co/ https://fitnesscareermastery.com/wellnessliving