FCM197: How To Leverage Your Uniqueness To Reach Dramatically More Clients with Jude Charles

If you're a regular listener of the show, you know we talk a lot about leveraging your uniqueness to scale your business- whether that be your unique origin story, your core values, your beliefs, or your unique skills. The reason is because #1, there is no one else like you in the world, and you can immediately set yourself apart from competitors this way, and #2, your clients aren't buying your workouts- they're making a buying decision based on how you make them feel- and that comes from what you share about your beliefs and values, and how you believe your unique approach can change their life.   The best way to communicate this is through utilizing the power of story, and in Episode 190, we dove deep into just how powerful storytelling is to scale your business and find success. But something we didn't talk about is specifically how to do that.   That's why we invited back our guest today- so he can teach you how to find that leverage to #1- get more clients and make more money, #2, leverage how you do what you do by packaging or productizing your values and beliefs and the way you do what you do, and #3, how you can start to get others to reach out to you for opportunities.   Of all the episodes we've done, I think that what we talk about today is one of the simplest and most effective ways to scale your business based solely on leveraging who you are and what you believe. On that note, please welcome back Jude Charles to the show.   LINKS: https://athleticgreens.com/fcm Jude's Story Bank Journal Jude's Newsletter