FCM216: Stepping Off The Trend Treadmill: Why We Keep Chasing What's Hot—and What to Do Instead

Trends aren't growing the fitness industry—they're just keeping it spinning. Despite all the buzz and innovation, only 20–30% of people consistently work out. And that number hasn't moved in decades. In this episode, Barry and Shay unpack what they call The Trend Treadmill—the cycle of constantly chasing what's hot in hopes of staying relevant… and why it's not working. If you're ready to stop chasing trends and start building something grounded, magnetic, and truly transformative—this one's for you. Inside, we'll cover: Why trends don't expand the market (and what actually does) What your clients are really looking for when they come to class How to make any format feel like the perfect vehicle for transformation Why your beliefs—not your workout method—are the foundation of a powerful brand What it takes to create experiences that build loyalty, retention, and real results If you're ready to step off the treadmill and lead with purpose, press play.