FCM227: The Number Nobody Talks About (With Mitch McGinley, Boutique Fitness Broker)

What's the number nobody talks about? For boutique fitness studio owners, it's the sale price. But this episode isn't just for owners preparing to sell. It's for anyone who wants to build a studio that is more valuable, more transferable, and less dependent on them carrying the whole business. Shay and Barry sit down with Mitch McGinley, founder of Boutique Fitness Broker and author of The Number Nobody Talks About: How to Prepare, Price, and Sell Your Boutique Fitness Studio. Mitch helps yoga, Pilates, and boutique fitness studio owners prepare for successful exits. After buying and selling his own yoga studio with his wife Karson, he became the person other studio owners turned to when they were ready to sell. Since then, he has helped close 70+ studio transactions totaling $30M. In this conversation, we talk about what buyers are actually looking for, why owner-dependence creates risk, how systems and team training build confidence, and why a strong brand is not just a marketing asset... it's an operational asset. Whether you want to sell in two years, ten years, or never, this episode will change the way you think about the business you're building. Connect with Mitch or request a free copy of his book while supplies last: Website: https://boutiquefitnessbroker.com/ Email: [email protected] Instagram: https://www.instagram.com/boutiquefitnessbrokers Ready to build a brand and business that can last beyond you? Book a Fit Call with us: https://fitcarma.com/northstar