FDA Loosens the Reins on ‘No Artificial Colors’ Claims

Today we’re breaking down a recent regulatory update from the FDA that landed on February 5th, 2026, which deals with how food companies can use the phrase “no artificial colors” on their labels. And even though the laws haven’t changed, the practical impact could be substantial. It’s an update that may seem small on the surface but touches marketing, compliance, and consumer perception all at once.Read the articleUpdate for Big Food: FDA Announces New Policy on “No Artificial Colors” LabelingAbout the authorAl Windham