Fe Amarante - Founder and Principal of Experimenta

This week Claire meets up with Fe Amarante founder and principal of Experimenta, whose career spans major companies like Coca-Cola, Danone, and The Hershey Company. Now running her own agency, Experimenta, focusing on sustainable creativity, she shared her life in design so far. Fe talks about the evolving perception of in-house creative roles and their potential for fulfilment, the thinking and ethos behind her agency Experimenta, and her thoughts on being terrified and doing it anyway! Links:Red SetterdbaExperimenta