EPISODE · Mar 13, 2025 · 45 MIN
Fearless Pricing and Winning Deals | The Entrepreneurial Journey
from The Entrepreneurial Journey · host Dave Wescott
In this episode, Dave sits down with Casey Brown, Founder of BOOST Pricing, to uncover the secrets behind confident, profitable pricing. Casey shares how fear-driven pricing decisions cost businesses millions—and how shifting to a value-based approach can help you command the prices you deserve. From navigating tough negotiations to overcoming buyer tactics, this episode is packed with actionable insights to help entrepreneurs and sales teams maximize profitability. Don’t miss it! "The Entrepreneurial Journey with Dave Wescott" is a weekly podcast airing LIVE at 9:15 a.m. PST on Dave's YouTube, Facebook, and LinkedIn profiles, and available ahead of your Thursday morning commute as an audio-only podcast on your favorite podcasting platform. This podcast is proudly sponsored by WESTERN Snow Plows. Find out more at www.westernplows.com This podcast is also proudly sponsored by Frost Solutions. Find out more at www.frostsolutions.io
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Fearless Pricing and Winning Deals | The Entrepreneurial Journey
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