Feature | Advocating for the loud and the quiet

At last month’s Beef + Lamb New Zealand annual meeting just 12% of eligible farmers bothered to vote on the six remits put forward.That lack of engagement is one of the big challenges chair Kate Acland and her leadership team face in the year ahead.This week Bryan speaks with her about how she plans to get levy-payers back in the game and also about some of the other big issues, including methane targets, regulation and designing an advocacy system that works for all our food producers.