Feature | New tech to map farms and aid decision-making

Silver Fern Farms has partnered with Wellington-based Lynker Analytics to form a new company, Prism Earth, to help farmers better understand and capitalise on their natural vegetation and biodiversity.Managing director of Prism Earth, Matt Lythe, tells Bryan the company will help primary producers face up to critical challenges such as developing diversified revenue streams, adjusting to changing climatic conditions, meeting emissions targets and responding to changing buyer behaviour.