EPISODE · Jul 7, 2021 · 35 MIN
Featured Guest: Blake Lawrence
from The Authority Company · host Joe Pardavila
College sports will never be the same. Starting in July of 2021, every NCAA athlete in the country has the opportunity to make money from their names, images, and likenesses (NIL). So what does the future of paid college athletes look like? Joining Joe this week is Blake Lawrence, the co-founder & CEO of Opendorse, a sports tech company that maximizes endorsement value for athletes. More than 40,000 (and growing) athletes around the world use Opendorse to monetize their brands with support from partners including the PGA TOUR, NHL, NFLPA, MLBPA, WNBPA, LPGA, over 100 professional and collegiate sports teams, and hundreds of brands. Blake talks about the inspiration for creating Opendorse, how he's helping college athletes make money, and how the new system will impact sports in the near term.
What this episode covers
College sports will never be the same. Starting in July of 2021, every NCAA athlete in the country has the opportunity to make money from their names, images, and likenesses (NIL). So what does the future of paid college athletes look like? Joining Joe this week is Blake Lawrence, the co-founder & CEO of Opendorse, a sports tech company that maximizes endorsement value for athletes. More than 40,000 (and growing) athletes around the world use Opendorse to monetize their brands with support from partners including the PGA TOUR, NHL, NFLPA, MLBPA, WNBPA, LPGA, over 100 professional and collegiate sports teams, and hundreds of brands. Blake talks about the inspiration for creating Opendorse, how he's helping college athletes make money, and how the new system will impact sports in the near term.
NOW PLAYING
Featured Guest: Blake Lawrence
No transcript for this episode yet
Similar Episodes
Dec 5, 2025 ·50m
Oct 9, 2025 ·33m
Oct 3, 2025 ·40m
Sep 11, 2025 ·31m
Aug 27, 2025 ·39m
Aug 18, 2025 ·54m