Featured Guest: Blake Lawrence

College sports will never be the same. Starting in July of 2021, every NCAA athlete in the country has the opportunity to make money from their names, images, and likenesses (NIL). So what does the future of paid college athletes look like? Joining Joe this week is Blake Lawrence, the co-founder & CEO of Opendorse, a sports tech company that maximizes endorsement value for athletes. More than 40,000 (and growing) athletes around the world use Opendorse to monetize their brands with support from partners including the PGA TOUR, NHL, NFLPA, MLBPA, WNBPA, LPGA, over 100 professional and collegiate sports teams, and hundreds of brands. Blake talks about the inspiration for creating Opendorse, how he's helping college athletes make money, and how the new system will impact sports in the near term.