Featured Guest: Lucinda Baier

Since 2020, the ForbesBooks Podcast has featured conversations with entrepreneurs and executives who navigated their organizations through the COVID-19 crisis. But this week, Joe is joined by a business leader who LITERALLY navigated her team through the pandemic. Lucinda Baier is the CEO of Brookdale Senior Living, and on the podcast, she shares what the last two years have been like and what inspired her to write the new book, Heroes Work Here: An Extraordinary Story of Courage, Resilience, and Hope from the Front Lines of COVID-19.