Featured Guest: Mike Principe

The first question a lot of entrepreneurs ask themselves after they’ve developed a product or service is, "what makes me marketable?" Michael Jordan not only changed basketball forever, but he changed the world of marketing as well. Sure, athletes have always pitched products; Babe Ruth used to hawk cigarettes and Muhammad Ali endorsed roach traps. But Jordan changed the game last year he made an estimated $130 million from Nike, four times as much as LeBron James, and Jordan walked away from the Bulls more than 20 years ago. So what makes an athlete marketable today? This week, Joe looks for the answer to that question with Mike Principe, the CEO of one of the most recognizable sports marketing companies in the world, GSE Worldwide.