Featured Guest: Patrick Hughes - The Authority Company

What this episode covers

Branded entrainment has been defined as the insertion of a brand within an entertainment property in such a way that the line between entertainment and advertising becomes blurred. It’s a lot easier said than done, but Joe's guest this week has discovered the secret sauce. His name is Patrick Hughes, the CEO of Foundation Media and his company’s work with Build-A-Bear, Sony, Netflix, and others has provided a model for success in how brands can interact with the entertainment industry.

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Frequently Asked Questions

How long is this episode of The Authority Company?

This episode is 28 minutes long.

When was this The Authority Company episode published?

This episode was published on September 19, 2022.

What is this episode about?

Branded entrainment has been defined as the insertion of a brand within an entertainment property in such a way that the line between entertainment and advertising becomes blurred. It’s a lot easier said than done, but Joe's guest this week has...

Can I download this The Authority Company episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.