Featured Guest: Rachel Doyon

In 2022, live events came back in a big way. The Detroit Auto Show came back after a 3-and-a-half-year hiatus. Coachella was back after a 2-year break, and Live Nation sold more than 100 million tickets through July 2022, compared to 74 million in 2019. Brands large and small are once again embracing live marketing activations and joining Joe this week to talk more about it is Rachel Doyon, the Founder of Collabarét. Rachel and her team produce activations around the globe for private clients and partners through storytelling, strategic campaigns, and experiential events.