Featured Guest: Will Makris

According to a recent study, there are almost 22 million millionaires living in the U.S. today. Some entrepreneurs believe it’s foolish to spend time, money, and energy trying to get money from customers who have very little of it. Those business owners find it more productive to concentrate on those where the price is not a factor. So if you’re an entrepreneur, how do you sell or market your services to the ever-growing mass-affluent, affluent and ultra-affluent populations?This week, Joe is joined by Will Makris, who has spent the last two decades thriving in the New York hospitality industry. In 2020, Will opened Zero Bond, a private club in the Manhattan neighborhood of NoHo, that spans 20,000 feet across two floors, and has become a destination for the mass affluent.